ITTH E2 - Roots of Ambition: Brett Morton’s Entrepreneurial Journey

In this episode, Coach Michael Conner talks with Brett Morton, co-owner of Fake Grass pros., a company that specializes in synthetic grass for residential and commercial spaces. 

They discuss Brett’s journey from dreaming of becoming a baseball player as a child to starting his own business. 

Brett shares how faith, strong relationships, and determination have shaped his entrepreneurial path. 

He also offers advice on turning big dreams into real plans, tackling obstacles, and staying true to your values when building a business. 

• Childhood Dreams & Early Influences:

Brett Morton, co-owner of Fake Grass Bros., shares his childhood dream of becoming a famous baseball player, inspired by the San Francisco Giants.

Raised as a pastor's son, Brett’s upbringing focused on spiritual and personal growth, emphasizing relationships over conventional career paths.

• Transitioning from Ministry to Business:

Brett initially pursued ministry at Bethel School of Supernatural Ministry but realized his future lay in more practical, business-oriented fields.

After joining the Air National Guard, he gained experience that led him to discover a passion for law, service, and leadership.

• The Leap from Vision to Reality:

Turning his dream into a business took more than just vision—it required detailed planning, setting goals, and taking action.

Brett emphasizes the importance of mentorship and coaching during the early stages of their business, including key moments of clarity during retreats.

• Faith & Resilience in Business:

A core theme of Brett’s journey is the role of faith in overcoming business challenges. He shares how trusting a higher purpose makes business decisions more manageable.

He talks about how humility, mentorship, and relying on a solid foundation help navigate the inevitable ups and downs of entrepreneurship.

• The Importance of Relationships over Sales:

Rather than using traditional hard sales tactics, Brett’s company focuses on building strong relationships with clients through personal connections.

Fake Grass Bros. has successfully grown by leveraging face-to-face interactions, attending local networking events, and emphasizing trust and value over just selling a product.

• Business Growth & Key Projects:

Brett shares some of their most exciting projects, including work for Florida State University and Bristol Motor Speedway, which helped elevate the company’s profile.

He talks about the partnership with the leading synthetic grass manufacturer, FieldTurf, which allows Fake Grass Bros. to offer competitive pricing while maintaining high-quality products and service.

• Values & Long-Term Vision:

At the heart of Fake Grass Bros. is a kingdom-centered approach, where the goal is not just to install synthetic grass but to mentor and develop a strong, values-based team.

Brett believes in mentoring others who will, in turn, mentor others—creating a cycle of growth and development that extends beyond business to personal impact.

Brett Morton’s journey from dreaming of playing baseball to running his own business shows that success requires more than just a great idea, it takes hard work, persistence, and belief. 

He stresses that mentorship and staying true to your values have been key to the success of Fake Grass Bros. 

Brett’s story reminds us that dreams come true only when we take action. 

The episode encourages listeners to face their fears, s