In The Treehouse
In the Treehouse is a weekly series that invites business owners to share their dreams, challenges, and entrepreneurial journeys. Inspired by the nostalgic magic of childhood treehouses, the show creates a friendly and engaging space to explore the ups and downs of building a business while keeping the big-picture vision alive. Join the conversation and rediscover the imagination and ambition that fuel success.
In The Treehouse
ITTH E14 - Building Dreams, One Lesson at a Time
After 12 incredible guest conversations, In The Treehouse took a moment to pause no guests this time, just host Michael Conner reflecting on what’s been learned so far.
In this solo episode, Mike shares the key themes that have echoed across all the stories told in the treehouse. If you’ve missed an episode or are new to the show, this is a perfect entry point.
Here are the 4 standout lessons drawn from 12 raw, inspiring journeys of real-world entrepreneurs:
- Resilience & Adaptability Are Non-Negotiable
Guests like Steve Beecham and Joe Wargo showed us that success often comes wrapped in failure.
Their willingness to pivot, push forward, and learn through discomfort is what ultimately led them to thrive.
Whether it was weathering economic downturns or starting over in new industries, they modeled grit in action.
- Purpose Over Profit, Always
From Enrique and Jocelyn Dent’s motto “chase purpose, not money” to Enrique Dent’s commitment to building generational values into his family business, our guests reminded us that money follows meaning.
When you’re driven by your why, success has a much deeper foundation.
- Build Relationships, Not Just Revenue
The power of trust and connection came up again and again.
Whether it was Steve Beecham’s networking insights, Brandon Lee’s story of authenticity, or the role of community service through organizations like Vision Warriors, this group of entrepreneurs showed that real growth is rooted in relationships, not transactions.
- Big Dreams Happen Through Small Steps
No one had a silver bullet.
Every story was about consistent, often uncomfortable action whether that was Alex Hodge buying a single truck or Jay and Sean saying “yes” to an impromptu invite from Little Richard.
Progress doesn’t require perfection, just movement.
- The Path to Success = Dream → Goals → Learning → Planning → Action
Mike closed the episode with a simple but powerful framework to turn vision into reality.
Too often we skip the learning and planning stages, and it costs us. Success, he reminded us, isn’t magic it’s mapped.
This episode was a pause to reflect and celebrate but also a charge to keep going. If you’re a business owner trying to figure out your next step, look at the paths others have walked.
There’s no one right way but there is a right mindset: resilient, purpose-driven, relationship-first, and committed to the long game.
Catch the full episode and the rest of the series on YouTube at MichaelConnorBIZ — and come back next week for the story behind DogStock with Tom and his wife, kicking off the next season of authentic entrepreneurial journeys.
